Charles Schwab Hired His Customers

by Mark Thompson Email

When he first started out, my investment mentor, Charles "Chuck" Schwab, would talk about how he would hire people who were his favorite customers.
He'd see people who were so enthusiastic about the products and services in the markets, that he'd ask them to come around the counter and become part of his team! Hiring with the mindset of an entrepreneur isn't a bad idea.

Mats Torstendahl, currently of SEB Stockholm and the former CEO of Danske Bank , agrees. When he recruits new people, he looks for those with an inherent entrepreneurial spirit: "You need people who want to meet and do business with your customers, but also those who want to drive their own local business, their own franchise." Basically, you want people to feel like owners and have a natural love for what they do! "You should really like to go to work," insists Torstendahl. "It should be fun. Otherwise, you should do something different--for your own sake."

The takeaway here is that the best service comes from folks who share your passion.

Check out the video version of my interview with Mats Torstendahl on YouTube.

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