Keith Ferrazzi's WHO'S GOT YOUR BACK adapts the methodologies found in the world's most successful behavioral change programs - from exclusive entrepreneurial and executive peer support forums to Weight Watchers and twelve-step groups - to provide people with a do-it-yourself blueprint for creating the kind of relationships and support structure that separate the great from the merely good. As so much recent research has uncovered, success isn't a result of intelligence but hard work and a unique process of collaboration. This book is devoted to demystifying that process. Great achievement is not about who you are, it's about who you're with and what you do with them. Every skill of business -- sales, negotiation, leadership, and all the rest -- can be systematically improved when you truly understand the inner workings behind this powerful insight. The key to exceptional performance is how you connect with people and how you collaborate with those connections to identify strengths and weaknesses and hold each other accountable to change. This new approach, combined with proven and practical tactics, will have an immediate impact on what you do now and the way you think about what you could be doing in the future.