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2018 KEYNOTE TOPICS

Business Transformation: Drive Change and Create a Culture of Innovation

As a 20-year CEO and entrepreneur, Mark shows you first-hand to disrupt your competitors, deepen customer relationships, ignite employee and team engagement, accelerate internal processes and DRIVE CHANGE like never before. Mark coaches world-class growth companies on the front lines that have struggled with change — sharing the essential differences between those that failed and those that transformed entire industries with disruptive innovation and growth:

Enable your teams to not only embrace change, but lead business transformation
Operationalize innovation while still meeting the demands of Wall Street
Remove the fear of failure for disruptive ideas
Create incentive systems that reward those that challenge “business as usual”
Empower employees at every level to make change happen

Building a Most Admired Brand through Customer and Employee Engagement

Leaders of the World's Most Admired Companies know that the Customer Experience IS the brand! Customer engagement is not about transactions, it's about RELATIONSHIPS - acting as though you’d put your own money on the line in your customer’s company. Based on his global research at Stanford, Dr. Thompson will ignite your team with four key tools that boost customer relationships:

Every touchpoint that a customer encounters is defining your brand
Delivering a consistent experience regardless of point of contact or method of communication
A high level of Employee Engagement is critical to achieving Customer Engagement
Knowing what your MVPs (both customers and employees) value is key

Most Admired Leadership: Nobody Does it Alone!
Building Great Teams

Mark shares insights into the top leadership qualities of the world’s Most Admired Leaders according to the most engaged employees. In a broad survey of over 10,000 employees in 110 countries, Mark’s research team identified the top eight leadership traits that people want from their leaders. He presents case studies from many of these leaders including his experience working directly with several of them. He outlines how the Most Admired leaders have achieved such enduring success over decades and how they consistently:

Recruit, Build and Retain the highest performing teams
Create a corporate culture that Inspires loyalty and engagement
Face adversity and bounce back from failures
Challenge themselves and their teams year after year to outdo themselves and achieve continuous and long-term growth
Learn what their MVP’s value and what drives them in their lives and work

Fanatic Sales Growth - Success Built to Last
Growing from Good to Great to ADMIRED

In this high-impact keynote, Mark reveals the critical drivers behind long-term sales growth and enduring success. He lays out the key factors that differentiate companies that are Good, those that become Great and those that are ADMIRED.

How world-class teams generate unstoppable growth
Avoiding common mistakes that cut sales in half
5 Tools To Double Sales: Positioning-Pain-Promise-Proof-Planning
The customer service strategies that drive customer retention
Discovering what your market craves and getting ahead of the curve

Mark Thompson on stage Cisco

Videos of Mark's Keynotes

Mark Thompson

4 Ways Virgin Drives Change & Growth (02:30)

Mark Thompson

Leading CHANGE – Bezos WWF 2018 (02:35)

Mark Thompson
WEF How Tesla Drives Innovation & Change (02:20)

Mark Thompson
Steve Job's Innovation Secret (that's not in the book or the movies!) (02:59)

Mark Thompson
Getting It Done: Six Keys to Passionate Collaboration (02:42)

Mark Thompson
Top 3 Reasons Teams Fail to Grow & Change (02:42)

Mark Thompson
Killer Apps that Save Lives & Make Loyalty STICK (03:36)

Mark Thompson
Once You Set a Record, Push for that Next BHAG: GROW OR DIE(06:16)

Mark Thompson
Five Secrets to Managing Change (7:27)

Mark Thompson
How Charles Schwab Turned Wounds into Wisdom (02:39)

Mark Thompson
Three Ways the Most Admired Leaders Define Success (03:54)

Mark Thompson
The 4 Most Admired Traits of Good to GREAT Leaders (02:18)

Mark Thompson
Two Keys to Accelerating Growth: How to Become GREAT by Choice (02:03)

Mark Thompson
Three Ways Good to GREAT Leaders Build Trust & Employee Engagement: How Sir Richard Branson Wins Loyalty (02:54)

Mark Thompson
The Biggest Threat to Your Growth: What Steve Jobs Told Me Changed My Life (02:03)

Mark Thompson
Jim Collins' Three Fanatic Hedgehog Disciplines: High Performance Execution (02:03)

Mark Thompson
Redefining Passion (03:45)
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Endorsements

Jean Maxwell, Chair Vistage Executive Summit (0:27)

Jean Burbank, Senior Manager, Veritas Global Enablement, Symantec (0:21)

Greg Bailey, CMO, Athene USA (0:34)

Darren Cassidy, Managing Director, Xerox UK (0:38)

Chris Preuss, Head of Corporate Communications, Delphi Automotive (0:33)

Katie Sieck, Director of Marketing, North America, KANA (0:16)

Ed Hoffman, NASA, Chief Technology Officer (0:34)

Jim Jameson, Vice President, Enterprise Services, Americas, Hewlett-Packard (0:17)

Laura V. Morrison, Senior Vice President, New York Stock Exchange (0:26)

Marty Crane, Senior Vice President, Spirits Sales - Pernod Ricard USA (0:20)

Jeff Wiemelt, President, Sundyne (0:13)

Alberto Ulloa, Latin American Business Unit Director, Coca Cola Company (0:20)

Matthew Kirk, Senior Vice President, SVP Sales and Distribution, The Hartford (0:27)

Michael Wege, Senior Vice President, Chief Commercial Officer, The Hershey Company (0:20)

Susie Tobin, Manager of Enterprise Services Briefing Centers, Hewlett Packard (0:28)

Greg Keenan, Vice President, AstraZeneca (0:27)

Cindy Bates, Vice President, USSMB Business, Microsoft (0:37)

Jay Brown, Vice President, PEMA Professional Association (0:41)

John Celli, President, Loral Space Systems (0:16)

Alfredo Rivera, President, Latin Central Business Unit, Coca Cola Company (0:34)

Jorge Suarez, Director Strategic Planning & HR, Ocean Mist Distributors, Inc. (0:29)

Event Manager for Westland Steel (0:31)

Chris Reynolds, CEO Investment Planning Counsel (0:14)

Sean Jackson, CEO Credit Union Association (0:20)

Jan Collier, AT&T University, Leading with Distinction Exec Ed Program (0:12)

Joann Burns, Executive Vice President, Marketing, Research and New Media 20th Television and MyNetworkTV (0:24)

Pat Patrick, President, Lodi Chamber of Commerce (0:26)

Georges Tawil, Chief Marketing Director, Fix Auto - Quebec (0:51)

Wendy Lisogar-Cocchia - Chair, Vancouver Board of Trade; CEO, Century Plaza Hotel and Absolute Spa Group (0:38)

Carol Farron - Lodi Chamber of Commerce (0:44)

Dr. Larry Barton, Equitable Life/AXA Advisors. CEO of American College (00:42)

Bob Thompson, Executive Vice President, Rite Aid (00:33)

Paul Cunningham, President & CEO of WGI Westman Group, Inc. (00:33)

Tracy Christman, Vice President of Vendor Alliance, Budget Blinds (0:21)

Doug Hinzie, Vice President of the Americas for Chevron Lubricants (0:29)

Eileen Forrest, Head of Sales Support, Equitable Life/AXA Advisors (0:18)

Todd Jackson, COO, Budget Blinds (0:18)

CEO Hugo Van Nispen and Event Director Elizabeth Durney at America's Energy Conference (02:45)

Tom Pierson, Chairman - Association of Chambers of Commerce (00:23)

Sean Skelly, General Manager - EFI (00:45)

Gene Longobardi - Online Trading Academy Franchisees (00:40)

Anand Sharma - TBM Lean Global Summit (00:45)

Debora Kuchka-Craig, Corporate Vice President, Managed Care, MedStar Health (00:54)

Richard McIntyre - DSW Securities and Financial Services (00:54)

Chad Hallock, CEO, Budget Blinds (0:15)

Frank Sablone, President - TLMI (00:32)

Joe Roddy - Hospital Corporation of America/Parallon Business Solutions (01:11)

Melissa Navarro - Trade Association & Economic Conference, Mexico (01:21)

Unilever Brazil & So. Africa (00:40)

John O'Donnell - Online Trading Academy (00:15)

Brian Scudamore, Founder and CEO, 1-800-Got-Junk? (0:15)

Simon Lowe, VP, Franchise Operations, 1-800-Got-Junk? (0:36)

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