Mark and Bonita Thompson are Executive Coaches, Bestselling Authors, Keynote Speakers on:
Igniting Growth - Engagement - Embracing Change - Customer Experience - Most Admired Teams
Ge Wang, designer of Ocarina and Leaf Trombone: World Stage for the iPhone, and Magic Piano for the iPad, is using his passion for both music and technology to change the world. In fact, Ge views his revolutionary “apps” as having the potential to bring about a kind of social movement:
“In working with this new technology, there seems to be the ability to bring about a new kind of creative consciousness: with it, we can connect people around the world who didn’t know each other previously and may never have had the chance to know each other. Now they have the opportunity to connect through music and creativity.”
Ge believes firmly that the desire to create and express exists inside everyone: it’s about finding ways to draw it out.
“It just takes the right conditions to unlock people’s inherent creativity. I want people to feel that playing music is as easy as picking up the phone,” he said passionately.
The new social movement is not just about the here and now technology but rather about technology that’s connecting the world, Ge says. His work perfectly demonstrates that when you align your passion with a higher purpose, anything is possible.
Watch the video version of my interview with Ge Wang below–he demos both the Ocarina and the awesome Magic Piano iPad app!
I was writing an article for the HuffPost the other day about Smule.com, a company that’s one of the top entertainment iPhone and iPad application developers, and it made me think about what Steve Jobs told me about creating great products for customers. It’s a secret that Steve shared with me ten years ago, when I did an interview with him for Schwab.com.
We were talking about the development of Pixar, which was a new company creating new technology at that time. They took the computer business and turned it into something people could personally relate to, and be intimately involved with–all because of their ability to tell stories. Steve basically said that the best thing you can do with technology is make it disappear.
“Pixar has invented a whole new medium of storytelling called computer animation. We’re the mecca for high end computer graphics,” Steve told me.
“However, one of the things that John Lasseter has said, who runs creative at Pixar and is an Academy Award winning director for the Toy Story films, is that no amount of technology can turn a bad story into a good story. Ultimately, what we want is for people to forget about the technology and judge our films based on our storytelling.
The combination of technical and creative brilliance is what makes Pixar so unique, and we hope make our films so unique.”